Poo-Pourri from Fraser Studios is a blend of all-natural essential oils that virtually eliminate toilet odours.

The Dallas company that owns the brand has devised its own fairy tale, The Poo Story, to promote the product.

It features the line, "Spritz (spray) the bowl before you go and no one else will ever know."

The pre-pack comprises two bottle sizes and 24 free testers designed to generate sales, as they do in perfume outlets.